Privacy Policy

Who we are

Our website address is:

What personal data we collect and why we collect it


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

What kind of information we collect?

Information you provide yourself maybe:

We collect information that you voluntarily provide to us including:

  • Name
  • Address
  • Telephone Number
  • Email
  • Payment methods
  • Your order history and shopping preferences
  • Details of your interactions with our customer service team, for example if you contact us about your delivery, to change your details or to give us feedback, including details of any comments or conversations via telephone, email, live chat and social platforms
  • Your marketing preferences
  • Your product and service reviews
  • Your identifier on social channels when you contact us via those platforms

Information we collect automatically

We collect certain information from you automatically when you use our website including:

  • Operating system and version
  • IP address
  • Your web browser, version and device
  • We may also collect information about you using cookies. For more information on our Cookies Policy, please click here


If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Who we share your data with

We do not and we will not sell your data to third parties

Where necessary we will share your data with trusted service providers who will process your data on our behalf. For example, we will share your data with our couriers to deliver your order, to our payment providers who will process your payment and screen the transaction for fraud, to our email provider to send emails or with other professional contractors and service providers necessary to run our business. We will share your information with the review platform Feefo, who will contact you on our behalf to request your feedback.

We work closely with our suppliers and service providers to ensure your data is protected and secured according to the high standards required by data protection legislation and the guiding principles of this privacy statement. Our service providers:

  • May only process your data strictly for the exact purpose specified by us.
  • Will only receive the minimum personal information required to perform that function.
  • Must secure your data in accordance with data protection legislative requirements.
  • Must delete or anonymise all data should we cease to use their service, subject to regulatory requirements.
  • Are subject to the same standards contained in this privacy statement.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

Visitor comments may be checked through an automated spam detection service.

Using Your Personal Information

We will use your data to fulfil your order and our contractual obligations to you. For example, we will collect your name and address details and pass them on to our courier to deliver your order to you.

With your Consent

For example, when you actively sign up to receive our newsletter by email or request our Run and Training Books by post via the sign up link on the website. Where we process your personal information on the basis of your consent, you can withdraw that consent at any time.

Legitimate Interests

In certain situations we may use your personal information to pursue our legitimate interests that might reasonably be expected as part of running our business.

We will always balance our legitimate interests against your rights, freedom and interests as an individual. We will only exercise our legitimate interests when this does not materially impact on your rights, freedoms and interests. Where we process your data based on our legitimate interests, you have the right to object at any time.

For example, we may use your contact details to send you direct marketing about similar products and offers which may interest you or use your purchase history to send you personalised and relevant offers. You can unsubscribe from these communications at any time.

Legal Compliance

We may need to collect, process and in some specific situations share your data in order to comply with our legal obligations and regulatory requirements for example sharing information with Crime Prevention Agencies to prevent fraud.

Additional information

How we protect your data

The security of your data is of the utmost important to us and we take the protection of your personal information seriously.

We use physical, electronic and procedural safeguards to secure your data when stored and transmitted. These include modern data encryption, firewalls alongside other security devices – as well as strict internal security procedures to protect your personal information. We may at times ask you to verify your identity as part of our security procedure.

Where you have registered for an online account, it is important to protect against unauthorized access to it by keeping your password safe and logging off when you complete your session.

Where your data may be stored

Sometimes we may need to store or transfer your data to third party suppliers in countries outside of the European Economic Area. Where we do so, we take great care in ensuring your personal information is protected and secured to the same high standards and with the same safeguards as though it was being stored or processed inside the EEA, for example by using standard contractual clauses approved by the European Commission.

Changes to our Privacy Statement

We may modify or update this statement from time to time to ensure compliance with new data protection legislation and where necessary to reflect changes in policy or customer feedback. Where there are important changes to this policy we will notify you via a notice on our website. We recommend that you review this statement regularly to learn more about how we are using your information